Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

Why Search Engine Optimization Is Necessary

When you search for a certain something on a search engine it opens up a number of pages containing possible answers for your search. These answers are your search results and the pages which contain these are the SERP or Search Engine Result Pages. Now, consider the many times that you have probably used a search engine, and the many results which each of these searches have raked up. If you think about it closely you will probably discover that out of all those million SERPs that you have opened up through your searches each time you have probably visited at the very most the first 3 pages of results, the rest you have ignored like they didn 't even exist.

As the owner of a website being thus ignored by visitors and sidelined by search engines has probably kept you up nights wondering exactly how you might better the position of your site. Well the answer is simple; through SEO.

SEO, or Search Engine Optimization refers to a process by means of which a website earns high ranking among the search results, gets a coveted place on the SERP and therey pulls in a large chunk of unique visitors.

Who needs SEO?

Websites can broadly be classified into 4 different types:

Personal sites

Corporate Sites

Sites providing information

E-commerce sites

As is obvious the first two types of websites can hold their own without using SEO. That is because they are target group is in itself a niche and it does not want or need audiences beyond that niche. However, that can not be said for the last two types of websites. If you build a site primarily to circulate information or for commercial use then you would definitely need unique visitors, these may be found only by means of good ranking on SERPs and therefore by means of SEO.

Another important consideration, while on the topic of content, is keywords. Your keywords are words or phrases which summarize or represent the main topic or subject of your site, when a search engine scans the body of your websites text it picks up these repeating words and match them with the words being searched if they match then you get a high ranking.

When selecting your keywords make sure you choose words which are most likely to be used by users searching for a site like yours or subjects covered by your site. After you have selected them sprinkle them abundantly within the text of your site. However be careful that you do not unnecessarily stuff them at inappropriate junctures cause that might attract criticism or even a penalty. Your keyword density per page can be anywhere between 5-15%, depending on of course how skillfully you may choose to repeat them. Make sure that you use your key words / phrases freely in the first two paragraphs of the text. Also, remember to include them in the concluding line of your text. But most importantly use them in your anchor text, certain Search Engines like Google put a lot of importance on the anchor text of your inbound links.

Judge for yourself

Here are the reasons we think optimization is a must, you decide for yourself.

More than 80% of net-users find websites by means of search engines.

90% of these users do not bother to check beyond the first 30 results.

75% of those using search engines intend to buy a product or service.

Professional SEO is twice as effective as all other internet marketing methods and 8 times more effective than banner advertisements.

The iPhone 4 – New Features, New Design, Brand New All in One Gadget

The new iPhone is finally here. More technology packed then ever before, it sets new benchmarks for other mobile phones manufacturers that have been overwhelmed by the success of Apple's iPhone.

But I guess you're more interested in the features of then new phone rather than the impact it has on the business world so let me share with you the novelties it brings along.

Design:

The new iPhone is thinner, sleeker and better looking then its predecessors. The stainless steel looks good and refined giving it a more futuristic look. The metal buttons add to the overall feel of sturdiness without dramatically increasing the weight. It is heavier then the iPhone 3GS by only 0.1 ounces and it feels great in the hand.

Technology:

But the most obvious improvement is by far the new screen. The "Retina" is a 3.5 inch display which looks absolutely superb, mainly because its pixels are only 78 micrometers wide. It has four times more pixels then the previous version and it is by far the best display I have ever seen on a handheld device. The zoom is flawless and not a single bit of detail is lost in the process.

The "camera system" (as Steve Jobs called it) is comprised of a 5MP capturing device on the back and a VGA one on the front. The image can be shifted between cameras at any time during a video call. Apple calls this "Face Time" and although it has been praised by company officials it is pretty hard to believe it will revolutionize mobile communications or set a trend for other manufacturers to follow. It is undetected a clever feature but it is overshadowed by other technological marvels such as the flawless screen.

iMovie:

iMovie is an app that allows complex video editing like nothing I have seen before on a mobile phone. You can trim out a section of a movie, add a musical soundtrack to any clip, insert pictures in movies and many more. It costs $ 4.99 in the Apple applications store but it is really worth the money.

Conclusion:

The iPhone 4 is a great device with major improvements from the previous versions. Technology packed but also a looker it will unduly become a favorite among geeks and fashion savvy teens alike. A true all in one that certainly describes your attention.

Adirondack All Weather Furniture – Choosing the Right Wood Type

Few people are aware of the fact that the idea for quality Adirondack all weather furniture began with a quest to find the perfect chair for relaxing on lazy summer evenings. This is why comfort is one of the very first things anyone thinks of when imagining an Adirondack chair or lounger. Aside from comfort, the other feature that most comes to mind when thinking about Adirondack all weather furniture is durability … why else would they call it all-weather !?

Because the original Adirondack chairs were originally designed for outdoor use at some lake cottage or similar retreat-the furniture had to be durable and was made from woods such as:

1. Cypress

2. Pine

3. Cedar

The use of cypress for construction purposes dates all the way back to ancient Egypt when the wood was a material for the construction of caskets for the first pharaohs. Today, cypress is a very common wood and used to make outdoor furniture like swings and various deck accessories. Cypress is also commonly used to make doors and windows as well because it has a conservative within the wood grain that helps it naturally repel insects and resist rot and decay which is why it is a popular choice when crafting quality-made Adirondack chairs and patio furniture .

Pine is another common wood used to make quality Adirondack all weather chairs and other seasonal outdoor furniture. Because of its abundance and reliably quick growth cycle, pine tends to be cheaper wood and is used extensively in the construction of many outdoor furniture pieces, including tables, benches, swings, chairs, and loungers. Pine tends to have a relatively low oil content and bids to that dry out easily, making it susceptible to cracking. However, when properly maintained, pine can be used to make premium Adirondack all weather furniture.

Cedar is a great wood when thinking about quality Adirondack outdoor furniture. Having a reddish brown color, cedar wood tend to be somewhat knotty and is actually a softwood. Cedar is naturally insect repellant and tend to have a very distinct aroma which can be managed with a sealer. However, quality Adirondack all weather furniture made from cedar is both beautiful and very durable making it an excellent choice when buying patio or deck chairs, tables, or accessories.